News

Vernacular is a contemporary womenswear + lifestyle brand with a unique point of view. With a style that is best described as East Coast classic with a West Coast vibe, the company was born in 2013 out of a desire for an approachable + economical shopping experience that is curated + on-trend. Vernacular is led by a husband + wife team, Kris + Chelsea, who work with a handful of manufacturers and makers in the United States + from around the globe. Their selection of apparel, accessories + decor change frequently to keep up with trends, so there is always something new to find.