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ABOUT US

 A B O U T   U S

Vernacular is a womenswear & lifestyle brand with a unique point of view. With a style that is best described as East Coast classic with a West Coast vibe, the company was born in 2013 out of a desire for an approachable & economical shopping experience that is curated + on-trend. Vernacular is led by a husband & wife team, Kris & Chelsea, who work directly with a carefully selected handful of manufacturers & makers from the US & around the globe. Many of these merchant relationships are now decade deep friendships. Our selection of apparel, accessories + decor changes frequently with new deliveries arriving to shops twice weekly, so there is always something new to find!