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ABOUT US
A B O U T U S
Vernacular is a contemporary womenswear + lifestyle brand with a distinct point of view. Rooted in a classic East Coast sensibility with a relaxed West Coast ease, we curate an ever-evolving assortment designed to feel both approachable + within reach.
Founded in 2013, Vernacular is led by husband + wife team Kris + Chelsea, who partner with a select group of makers across the United States + around the world to bring in pieces that feel elevated, wearable, + relevant. Many of these vendor relationships have been nurtured for more than a decade.
Vernacular's collections are intentionally dynamic, with new arrivals landing weekly, creating a sense of discovery with every visit.
About Us
Vernacular is a contemporary womenswear + lifestyle brand with a unique point of view. With a style that is best described as East Coast classic with a West Coast vibe, the company was born in 2013 out of a desire for an approachable + economical shopping experience that is curated + on-trend. Vernacular is led by a husband + wife team, Kris + Chelsea, who work with a handful of manufacturers and makers in the United States + from around the globe. Their selection of apparel, accessories + decor change frequently to keep up with trends, so there is always something new to find.